Chat GPT maker OpenAI unveiled new web search engines, directly challenging Google and outlining its vision for how bots could transform web interactions.
OpenAI announced in a blog post that its free tool, AI Search, features a search box similar to traditional search engines operation, allowing users to ask follow-up questions in a conversational way for more specific answers. At first, AI will be available to a small group of users and publishers before being integrated into GPT AI .
Since 2022 Chat GPT launch , tech analysts have speculated that chat AI could revolutionize web browsing operation. These AI bots are trained on vast internet-sourced information to answer questions but are often unreliable due to their tendency to fabricate information.
AI companies have attempted to address accuracy issues by integrating their AI chat with search engines operation. Chat GPT, for Likely, utilizes Microsoft's Bing to provide up-to-date information for certain queries. Similarly, Perplexity AI, a startup, leverages AI to search the web, read articles, and deliver more conversational summaries compared to traditional Google search results.
Following Chat AI launch, Google significantly integrated generative AI into its search functions, provide AI generated answers at the top of search results operation for many users in the United States since May . However, the accuracy of these AI results has been inconsistent, sometimes resulting in nonsensical advice,
OpenAI, which has a licensing agreement with Microsoft, stated that its search tool sources information with their third-party partners and direct feeds."Publishers, ranging from large newspapers to individual bloggers, are concerned that AI-generated answers could negatively impact their businesses by reducing traffic from Google.
web publishers have had a complex relationship with Google, as changes to search algorithms can disrupt their traffic potential and revenue.In response, OpenAI has positioned itself as a supportive partner to publishers, forming agreements with News Corp., the Atlantic, the Associated Press, and Axel Springer,
Politico's parent company. Open AI's new search tool credits information sources and links back to them, according to images shared in its blog post. The announcement included positive feedback from executives at News Corp. and the Atlantic.Some news organizations are also developing their own AI tools for more effective.
For instance, the Washington Post launched a "Climate Answers" bot , using generative AI to answer questions about climate change based on its own reporting.Despite these advancements, individual journalists, even within companies that have partnered with OpenAI, express skepticism. Concerns persist that AI trained on their work might eventually replace them.
The union representing Atlantic workers voiced its apprehension in May regarding the company's deal with OpenAI.Additionally, OpenAI indicated plans to enhance its tool in areas like commerce, suggesting the inclusion of advertisements, which would directly challenge Google's ad-centric search busines
s model.